Directors

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Ant

Ant Salmon

Born and raised in Hong Kong, educated in England and a resident of New Zealand since Waitangi Day 1998, Ant made a late entry into the communications industry, having previously had a ten-year reinsurance broking career in the City of London. Experience of corporate life (London & New York) has served him well in his current role as he combines an instinct for communications strategy with an empathy and understanding of the business world of Big’s clients.

Ant joined Aim Direct in 1998 before moving to Rainger Direct (later sold to Publicis), in 1999 and taking over the management of the agency from the founder in 2000. Publicis is where he first stumbled across Joe. They’ve worked together ever since with matching ambitions to put the needs of the client first without compromising creativity.
Ant manages the business affairs of Big, and has responsibility for new business and client services.

JoJoe Holden

A fourth generation farmer’s son with a degree in agriculture, Joe found his way into advertising via a stint at the Gisborne freezing works, a marketing diploma, a ski season in Colorado, a couple of years on yachts in the Caribbean and another at American Express creating mail order catalogues.
Throughout the 1990s he buried himself in work as creative director at Rainger Direct, amassing a pile of DM awards and sneaking away to chase elusive trophy trout whenever he could. When the Publicis Group bought the Agency, Joe’s role grew to include overall creative direction on major services marketing brands.
He believes that every communication should, in some way, add to the reader’s/viewer’s/listener’s day. With a similar quid pro quo philosophy, Joe releases every trout he catches.
As Creative Director of Big, Joe has been responsible for delivering a considerable portfolio of work and has helped many creatives develop their skills.