Big is an independent Auckland-based advertising and direct communications agency; we offer insightful strategic thinking, fresh creativity and efficient client service.
The digital age has accelerated change by making information available to everyone. The consumer has ever-increasing choices as an individual, and ever more power as a networked individual. Trends come and go quicker, failure happens in the blink of an eye and success is copied just as fast. It’s a great environment for nimble, outward-looking agencies; agencies that are neither wedded to old conventions, nor obsessed with new ones.
We are not evangelical about one media over another, we just do what’s right for each project. We spend time understanding the business problem and developing the proposition, and then we make sure we communicate effectively.
Despite our name, we have no aspirations to be huge, because we like our senior people to be involved with clients on a day-to-day basis. For that reason we prefer a short list of clients, to make sure we don’t spread ourselves too thin.
Big is an agency of ten staff. We have an in-house creative team, rather than a dependency on contractors; our people build up an in-depth knowledge of our clients and their categories. A new brief arrives, we ‘get it’ and we get on with it. We’ve been extremely lucky to have staff and clients stay with us for long periods of time.
And our motto has always been ‘Every job is a big job.’